Loyalty, block by block.

Shena is used by local businesses across Sweden. Trade does not look the same in every city — a university town's week is not a port city's — so these pages are written city by city rather than as one page about Sweden.

• StockholmA digital stamp card suits Stockholm particularly well because the city's lunch and coffee trade runs on frequent, repeated visits within a few blocks — exactly the rhythm a stamp card rewards.
• GothenburgIn Gothenburg, where the coffee break is an institution of its own and a regular's relationship with a place often runs for years, a digital stamp card replaces the paper one without removing what made it work — the customer seeing how close the next reward is.
• MalmöMalmö's trade is young, dense and multilingual, which makes a card that works in both Swedish and English and requires no app install the format that reaches the most of the city's customers.
• UppsalaUppsala is a university city, and that changes one thing concretely for a stamp card: the card should be fillable within a single term, or a large share of the customer base moves away before the reward is reached.
• LinköpingLinköping's trade is dominated by a strong lunch week around the university and the larger employers, which makes the lunch stamp card — where the fifth or tenth lunch is the reward — the obvious form here.
• HelsingborgHelsingborg mixes a settled local regular trade with passing visitors crossing the Öresund, and a digital stamp card separates the two by rewarding only the customers who actually come back.