A loyalty programme for Gothenburg.
The short answer
In Gothenburg, where the coffee break is an institution of its own and a regular's relationship with a place often runs for years, a digital stamp card replaces the paper one without removing what made it work — the customer seeing how close the next reward is.
Gothenburg's trade is built on returning customers rather than on footfall. That makes the stamp card a format already understood here: plenty of places have run one on paper for years, and the question is not whether the mechanic works but why the cards keep disappearing.
Haga and Linné have a café culture where the same guests come back week after week, often to the same table. That is the group the paper card fails hardest: the person who has carried the card longest is also the one with the most time to lose it. A card that lives on a phone does not go missing with a jacket.
Outside the centre — Majorna, Hisingen, around Avenyn — the week looks different, with more evening and weekend trade. A shorter card with a clearer reward usually works better there than the classic ten-stamp card, because the visits are spaced further apart.
Works just as well in
Haga · Linnéstaden · Majorna · Vasastaden · Avenyn · Hisingen · Nordstan · Mölndal
Questions people ask
Can I replace my paper card with a digital one?
Yes. The mechanic is the same — a number of stamps earns a reward you choose — but the balance sits on the customer's phone instead of on a card that can be lost.
Do I need a new till system?
No. It runs on the phone or tablet you already have, alongside whatever till system you use.
What does it cost to start?
Register during the launch offer and you keep the Basic version with no monthly fee. The conditions are on the offer terms page.
Set up your stamp card
About five minutes in the browser. No card details, no extra hardware, and nothing for your customers to install.