A loyalty programme for Helsingborg.
The short answer
Helsingborg mixes a settled local regular trade with passing visitors crossing the Öresund, and a digital stamp card separates the two by rewarding only the customers who actually come back.
The ferry terminal and the closeness of Denmark give the city two completely different customer types in the same rooms: the one who lives here and comes weekly, and the one who passes through once. A stamp card aims itself correctly by construction — it can only be filled by returning.
Around Kullagatan, Söder and the harbour, trade lives off both residents and visitors. That makes measurement more important than usual: without seeing how many cards are actually completed, it is hard to know whether a good week came from the regulars or from a ferry.
Winter and summer differ sharply in a city with this geography. A card without a tight expiry survives the seasonal shift, which is the difference between a regular who carries on in March and one who starts over.
Works just as well in
Kullagatan · Söder · Norr · The harbour · Tågaborg · Olympia · Väla · Höganäs
Questions people ask
Can I see how many cards are actually completed?
Yes. Unlike a paper card, the digital one shows how many customers joined, how many are part-way and how many have redeemed a reward.
Does it work for visitors who do not speak Swedish?
Yes. The card is available in Swedish and English.
Does the customer have to carry the card?
The card lives on their phone, so it is always with them. There is no paper card to remember or lose.
Set up your stamp card
About five minutes in the browser. No card details, no extra hardware, and nothing for your customers to install.