A loyalty programme for Stockholm.
The short answer
A digital stamp card suits Stockholm particularly well because the city's lunch and coffee trade runs on frequent, repeated visits within a few blocks — exactly the rhythm a stamp card rewards.
Stockholm is a city where customers walk past several alternatives on the way to yours. The competition is rarely between districts; it is between three places on the same street, and what decides it is often not price but whether the customer already has something part-finished with you.
Inner-city trade runs on the office week. The lunch rush is short and concentrated, the afternoon coffee falls late, and the weekend brings an entirely different crowd from the weekday — which means a stamp card in Stockholm is almost always filled by weekday visits rather than weekend ones. That is worth doing the arithmetic on when you choose how many stamps a card takes.
Södermalm and Vasastan have a density of cafés where a regular can change venue without changing their walk. In that situation a part-filled card is one of the few reasons that actually holds a visit — and it is also why a signup that takes more than a few seconds at the counter rarely happens at all in a Stockholm lunch queue.
Works just as well in
Södermalm · Vasastan · Östermalm · Kungsholmen · Gamla stan · Hammarby sjöstad · Solna · Sundbyberg
Questions people ask
Does Shena work across several Stockholm locations?
Yes. If you run more than one location you decide whether the card is valid at all of them or just one.
Do my customers need to download an app?
No. The card opens in the phone's browser and can be added to the home screen, so nothing is installed from an app store.
How fast is stamping in a lunch queue?
The customer scans the QR code at the counter and a team member approves it — one tap, with nobody typing in a phone number.
Set up your stamp card
About five minutes in the browser. No card details, no extra hardware, and nothing for your customers to install.